Remapping the Path to Profit
The path to profit passes through sustainability and social impact - a path that Baraka was founded to pursue.
Baraka co-founder, Wayne Dunn, former Professor of Practice in Corporate Social Responsibility at McGill University and founder and President of the CSR Training Institute, delivered this lecture to the University of Wollongong's Global MBA Summit in Dubai in Aug 2020.
While discussing the remapped path to profit Wayne uses Baraka as an example of a company that strategically uses social responsibility and environmental impact to drive community impact and business growth and competitive advantage
